![]() It’s common knowledge now that consumers actively seek out brands they connect with, and they relish in seeing the “human” side of a brand rather than polished marketing campaigns pushing them to buy, buy, buy. Instead, they want to see the nitty-gritty behind the shots, which is where Live Photos come into play.įor brands, Live Photos help create a deeper relationship with followers. They’re sick of seeing polished-to-perfection photos that make them feel bad about their own lives. Instagram was once known as the place to post heavily-filtered images of food, sunsets, and anything else that makes your life appear more exciting than it is.Įvery feed was a well-curated depiction of the life we wanted people to see, rather than the backstage shenanigans that accompanied each and every one of those sunsets and posh plated dinners. Why Live Photos Are Perfect for Instagram Not only do they often offer a hilarious “backstage” look at a photo, but they also bridge the gap between videos and stills. These little snippets of life that go further than a simple snapshot are doing the rounds on social media at the moment - and for good reason. Step 4: When you review the photo, press and hold the screen to bring the photo to life. ![]()
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